Project Marketing Manager – Chennai

Experience: 10-12 years

Education: Graduate with MBA in marketing.

Background: Need atleast 5 years of real Estate experience

Who should apply:
• Demonstrable experience as a marketing professional for 10-12 years with atleast 5 years in the Real Estate industry
• Should have handled large project launches
• Should be able to understand the business requirement and convert that into marketing strategy
• Must have handled creative agencies for campaign creation
• Should be able to ideate on new creative ideas
• Should have handled Print/ Radio/ Television ad purchase
• Astute knowledge of all BTL activities to generate leads for the projects.
• Out of the box thinker who can gather consumer insights and translate them for marketing campaigns

Job Responsibilities:

• Responsible for the lead generation and Site visits for the projects
• To work closely with the Sales team to understand and formulate the marketing strategy and campaigns for the project
• Create a monthly calendar of campaigns for the projects
• Work with the creative agencies to finalise the campaigns
• Work with the content writer and graphic designers for the adaptions of the campaigns for digital and other ATL/ BTL promotions.
• Liaison with the Digital team to generate digital leads and also creative campaigns for the project.
• Ensure project visibility in the micro market
• Conduct competition analysis on a regular basis to understand the demand in the micro market
• Measure track and present the performance of all the marketing activities at the project level and develop strategies to achieve the Leads/ Site visits and Sales goals.

To apply for this role, email your CV to aneeshkumar.kg@alliancein.com