VP – Digital Marketing

VP – Digital Marketing

 Posted: March 16, 2022  

VP Digital Marketing – Chennai
Job Description:

Alliance Group is a dynamic, vibrant and self-motivated real estate development firm where actions speak louder than words. Proven by the international standards, high degree of professionalism and the credibility Alliance Group has infused in the real estate industry. With the giant strides it has taken, Alliance Group has broken barriers with amazing regularity. With operations in Chennai, Hyderabad and Bangalore, Alliance Group takes pride in being an integral part of India’s high growth real estate story.

With 4.2 Crores Sq. Ft. (42 Million Sq. Ft.) of projects worth Rs.24,000 crores of real estate portfolio at different stages, it has set its sights to conquer the international real estate market with its Vision of becoming a $10 billion enterprise and the world’s largest real estate development company by 2035 Alliance Group is looking for VP Digital Marketing based at our Corporate Office in Chennai.

Roles and Responsibilities:

Craft strategies for Digital, Social Media, SEO and growth hacks.
Drive and own performance marketing ROI on Facebook and Google.
Growing and running digital channels- SEM, Email Marketing, Retargeting, Affiliate Marketing, Facebook Marketing, Video Adverts, Experience creating websites and landing pages from scratch and administering application pools and web applications.
Build and manage a rich content/ digital marketing calendar that attracts a qualified audience.
Maintain Social Media branding, Online Reputation Management (ORM).
Leverage tools such as Linkedin Sales Navigator, Mailchimp, Twilio etc for analysis and lead generation.
Measure, track and improve ROI in lead generation initiatives like Conversion rate, lead quality, CPC, CPL etc. Handling a large team in SEM, SEO, ORM, Social Media, Website development.

Who Should Apply:

An Engineering Graduate and MBA from Top B Schools with experience in Digital Marketing in a leadership role. Overall 12 – 15 years experience managing the complete suite of digital marketing.
Demonstrable experience working as a digital marketing professional with atleast 3 years experience in handling Adwords and Facebook PPC budgets worth Rs.5 Cr and above per annum.    
Should have made PPC strategies to reduce the CPC, and CPL.
Hands-on experience of Google Analytics, in creating custom reporting, experiments, goals etc.
Skills in native advertising, sponsored content, affiliate marketing and content marketing.
Out of box thinker to create new ways of interactions with customer and enhancing the customer experience.
Must be a marketing mind with focus on Digital Marketing.
Must have worked with Top Real Estate Brands (preferable).
Must have handled multiple products/projects under the same brand.
Must be number driven professional with multitasking skills and attention to details.
Must be a hands on Executor with Aggressive follow up skills.
Must have worked with New Gen Digital and ecommerce companies.

Interested candidates please share your resumes to hr@alliancein.com

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