What are the New Launch Projects in Chennai ? Why to Buy a New Launch Unit?

January 18, 2022

Post the Pandemic owning a house has become a top most priority for many.  With work from home and online education becoming the new Normal, an abode that offers  a safe, secure and comfortable environment for living, and is equipped with  lifestyle amenities has become an indispensable necessity.  

Reputed builders in Chennai have launched Premium Gated Community apartments equipped with a plethora of amenities in thriving localities of the city to meet this demand. There are many advantages of owning a home in these New launch projects – 

  • New Launch projects offer stylish trendy homes incorporating latest design elements at a much affordable price when compared to ready to Move-in Ones which cost much more for the same square footage. A lesser investment grows in value over time yielding higher returns.
  • One gets to choose the unit of their choice during the New launch phase.  Vaastu compliant units, park facing/pool facing units are picked first, so booking during the initial launch phase gives a wider choice of units. 
  • Down payment for a housing unit in the new launch phase is much less when compared to the booking amount of ready to move-in homes. As the home loan is disbursed in installments for under construction properties, one needs to pay Pre-EMI only for the disbursed  loan amount making the payment schedule much customer friendly. With many leading builders offering “No PreEMI till possession” (link to offer in project site whichever is applicable CNNP or CNCB), it is highly recommended to invest in New Launch projects.
  • New premium Gated community apartments are launched in developing parts of the city where there is ample space for development. Homes with ample ventilation  and lighting, complexes with free space for kids to cycle and play, and adults to walk/jog offer the perfect environment for holistic living.
  • An array of lifestyle amenities in these New Gen projects enable residents to engage in active healthy living. Indoor/outdoor game courts, Gym, swimming pool, Children’s play area encourage children and adults to indulge in games, sports and enjoy a healthy happy living. Many of these even offer CBSE school, skill-development classes for kids, day care and creche facilities, Senior citizen hangout spots, ladies kitty corner and more within the apartment complex.  

So booking a New Gen apartment in the New launch phase offers multiple advantages right from financial benefits to an amenity-full living in a safe community. Let us look at two of the most promising localities of the city that offer enticing New launch projects 

OMR – OMR, the IT-Corridor of the city is  a buzzing locality which houses many IT hubs and other organizations. It generates employment for lacs of professionals making it a favourite micro market for residential development. Properties along OMR have witnessed 70-80% increase in asset value in the past 5 yrs.

The developing stretch of OMR in Padur near the major IT Hub SIPCOT IT Park is a favourable destination for home seekers.  Close to the Kelambakkam junction and well connected to the rest of the city homes here have the perfect social infrastructure consisting of reputed educational institutions, hospitals, malls and places of recreation for a well-balanced life.

The locality offers Gated community apartments from leading developers (link to CNBC) in an investment range that is suitable for all, right from Studio, 2 BHK to 3 BHK homes in Padur with multiple amenities and stylish layout and contemporary design. Equipped with modern amenities these homes are ideal for the New Gen home buyers. 

Thirumazhisai – 

Rightly called the New Porur, Thirumazhisai is evolving as the OMR of western Chennai. Proximity to the Outer ring road(ORR) & the upcoming Poonamallee metro station, the proposed integrated mofussil bus terminus nearby, all these ensure seamless connectivity to the entire city and to other parts of the state. The Oragadam Industrial corridor and the numerous IT Hubs of Porur generate great employment opportunities and make this place a hot spot for residential properties.


Thirumazhisai offers trendy homes from leading developers as a part of an integrated township (link to TSai) equipped with multiple lifestyle amenities like lush green Central Park, beautiful landscaped lawns, Children’s Play area, Walking/Jogging Trail, Outdoor game courts, retail arcade, and other premium facilities. In a bid to bring quality education at doorstep with no overhead of travel and time, the futuristic apartment community houses a reputed CBSE school within the campus. Compared to the prevailing rates in the neighbourhood (₹6,999 per Sq.ft.,) the new launch project offers stylish apartments at a price that brings a smile on the face (₹3,299 per Sq.ft.,) of the home buyers.

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